Email marketing article
Design Guidelines to Create an Effective Newsletter
Keep in mind about your newsletter design
To use your newsletter, many customers will rely on ease of access features or devices such as screen readers and high contrast settings. They may also rely on display settings such as large fonts and icons. As you create newsletters, keep these accessibility guidelines in mind.
Page layout of the newsletter
Improve readability, try to leave enough with white space between columns, images, and paragraphs of text on a page. Consider using indentation, bullets, and numbers to make your text easier to follow.
Make sure that alt text:
Font size of the newsletter
When choosing fonts for use in newsletter styles, as a general rule, avoid font sizes smaller than 10 points.
Keep in mind that light or pale font colors (such as light blue) on light backgrounds (such as soft yellow) can make it difficult for some customers to see the text.