Email marketing article
Secrets to Build Massive Opt-In Lists
An opt-in list is the absolute most effective marketing tool available on the Internet. Not only do they provide you with a direct line of communication with your target market, but they also enable you to develop a trusting relationship with your subscribers.
The key to using an opt-in list effectively is to develop a large subscriber base. If you've struggled with increasing your subscriber base, this article will reveal some of the most effective methods used to build an opt-in list. If you're not using these methods, you're losing hundreds of new subscribers each week.
If you really want to build a massive opt-in list, you MUST provide your potential subscribers with an incentive. The competition on the Internet is fierce. You can no longer simply tell your visitors what your publication will provide and expect a large percentage to subscribe. It simply won't work.
Using incentives is a highly effective method of obtaining new subscribers. However, your incentive must be of value and be of interest to your target audience.
Some popular incentives include:
- Exclusive ebooks that provide valuable information that will be of interest to your target market
- Special reports that provide exclusive, detailed information in regard to a specific subject
- Special software programs that will assist your visitors
Subscription Exchange Incentives
In addition to using incentives to gain new subscribers, you can also use a subscription exchange. In exchange for your visitor's subscription, you could provide any of the following:
- Provide access to a "members only" area of your website - Provide a service - List their website within your Directory or Search Engine.
In order for your visitors to use your services, they agree to receive your publication.
Avoid Popup for Subscription
Although popup windows can be irritating if not used correctly, they provide a highly effective means of obtaining new subscribers. The key to using popup windows effectively is to combine them with your incentives.
Conclusion About Successful Opt-In List
No matter how many new subscribers you may acquire, the key to a successful opt-in list is keeping them. The relationship you build with your subscribers will determine your success. Above all, you must provide your readers with quality content. They subscribed to your publication for a reason. If it doesn't meet their expectations, they'll simply unsubscribe.
Once you've developed a trusting relationship with your subscribers, your personal recommendations will be a very effective method of closing sales. However, it is very important that you only recommend a product or service that you truly believe in.