Email marketing article
Email Marketing vs Spam: What's the Difference?
Introduction about email marketing
There is only one thing for sure about emails: more and more people can't live without them. For commercial or personal needs, email is the most relaxed, easy and cheap standard way of communication.
According to Gartner, email campaigns cost an average of $5 - $7 per thousand compared to $500 - $700 to reach the same number of people through traditional mail, while a Forrester Research survey showed that 46% of recipients read email advertising.
The Internet communities and users are more and more enraged against spamming. When you receive tons of unsolicited emails every day, you can't be pleased about it, no matter the content of those email messages. According to SpamCop Statistics, about 20 spam messages are reported to be sent by spammers each second. And this is only based on the reported spam, so the real numbers should be significantly higher. A Jupiter Research study says by 2007 the average e-mail consumer will be exposed to more than 3,900 'spam' messages annually. So, consider yourself very lucky if you will only receive a few spamming messages every day.So What for my Email Marketing Campaign?
Due to the nature of emails and due to the huge amount of commercial emails, it's almost impossible to transmit an email message in a way that it will instantly attract reader's attention. Even assuming your email will not end-up in the net of an email anti-spam filter, if the reader doesn't recognize your business from the email header, your message will get instantly erased. So you will only have two good alternatives: